Hoon Hong ’17
Company / School: Haus Analytics
Position / Degree: Measurement Strategy Lead
Overview
Measurement Strategy Lead, Haus Analytics
New York, NY
- BA, English, Vassar College
Hoon Hong (he/him) has spent over eight years working in digital marketing for large and up-and-coming brands like T-Mobile, Spanx, Hugo Boss, Shake Shack, Nutrafol, Ruggable, and more. He brings a unique perspective, having worked brand-side, agency-side, and even at a venture capital fund. Hoon presently leads measurement strategy at Haus, the gold standard in incrementality testing (please ask about it!), and is delighted to be back on campus to chat with you all.
Advice to Students:
Be curious and ask lots of questions wherever you go. Give yourself and others more grace than you think you (or they) deserve. Remember: control what you can control. Don’t let things that are out of your hands bog you down; focus on what’s in your power.
