Britta von Schoeler ’97
Company / School: Broadway Video
Position / Degree: President
Overview
President, Broadway Video
Brooklyn, NY
- BA, Psychology, Vassar College
Britta von Schoeler (she/her) is President of Broadway Video Enterprises, leading global strategy and growth of Lorne Michaels’ studio, which produces Saturday Night Live and many other series and films. In her role, she develops new businesses, expands the library of intellectual property through partnerships and production, and creates robust brands from television concepts. Britta launched Broadway Video’s audio division, which produces podcasts including New York Times best-selling series Heads Will Roll (Kate McKinnon) and Vulture’s Best of 2021 Podcast Hot White Heist (Bowen Yang). She has grown Broadway Video’s global footprint through productions, including SNL formats around the world and Amazon’s 2022 revival of The Kids in the Hall. Britta oversees IP exploitation across all media, handling derivative productions, international sales, brand integrations, and digital strategy. Her work on SNL’s social and digital experience was nominated for a 2015 Emmy Award. Before joining Broadway Video in 2001, Britta worked for BBC Worldwide Americas in consumer products production and marketing, and at Discovery in Business Affairs.
Advice to Students:
Think ahead to the life you envision for yourself at 40. Choose a career that aligns with that vision, not just for the job itself, but for the life it enables. Consider where you’d want to live, the lifestyle you value, and the work-life balance that’s right for you. Reflect on whether you prefer a structured career path with clear milestones or an entrepreneurial route where you create your own success. These insights can guide you toward a profession that truly fits. Once you have a direction in mind, take the initiative to meet and speak with people in that field. Ask questions, seek advice, and learn about both the rewards and challenges they face. Don’t hesitate to leverage all your resources: professors, alumni networks, family connections, and online communities. Being proactive and well-informed now will pay off tremendously as you begin building a fulfilling career.
